Screening reviews

The Grand Budapest Hotel

The screening for The Grand Budapest Hotel started with a ticket that was old-fashioned and traditional appearing, linking to the movie. A key was attached to it, again linking to the movie as it resembled a key you would get in a hotel. You were then given a box which was a remake of the sweet box , an important prop for the movie. The box was fragile, however it well made and the thinking behind was clever. The colour scheme of these props, being pink and red, related to the sweet colour scheme of the movie, however the paper stick the box was made from and the ticket paper stock were very different (one being very bright, the other a more dull pink), which disrupted the coherency of the branding, however the design of them were very similar, distracting from this disruption. The typeface was quirky and unusual, like the film, which worked well. The man handing out the tickets and popcorn at the entrance had a hat that said lobby boy, which was a re-imagined version of the hat rom the movie. This worked well as there was a clear link. These props were successful, however quite obvious. The screening itself was just the film showing, which was less inventive and clear they had put the effort into props rather than the actual screening time itself.

Victoria

Coming into the screening you were met with a wristband and stamp. I didn't get a wristband due to limited amounts, however the stamp was effective. The stamp was a black rectangle with a V cut out, relating to the movie as when you go to clubs you usually get a stamp on your hand, and the V is for the first letter of the film name. Once in the lights were off with only a disco light flashing next to the screen, it felt like a club without the music, then when the film comes on, starting with a club scene, it was very effective in immersing you into the movie. The disco light is turned off after the club scene, and back on when the second club scene comes on, which worked well otherwise it would have been inappropriate and distracting.  Overall the screening was effective, however there was a lot of focus on the club scene. Apparently there was hot chocolate given out before the screening started, but this meant I didn't get any, and it would have been the wrong time to have it anyway. It may have been a good idea to give it during the appropriate scene, or at the end to comfort the audience as it finishes in with the audience in an emotional state. To improve I would have suggested that when they leave the audience should have to give them their fingerprints, as the film ends without knowing what happens to the girl. This could make the viewer think about the situation, keeping the audience in the shoes of the characters of the film.

The girl chewing gum

The screening or The Girl Chewing Gum started with being given gum in packaging designed for the screening. The design looked good, however I don't see any links to the film. Inside was the gum and a piece of paper that told you something to do during the screening. This was very effective because the premise of the film a man telling the people on the screen what to do as if directing it. It made you engage with the film more and pay attention, however I also found myself waiting for the moment I was to do my action, and therefore wasn't really taking in what was happening. As the screening was short, it wasn't necessary to do much else, so I think this was a good amount of effort for the screening itself.

Instagram

Rough plan for the instagram

Clear cut sections to emphasise the confidence in production that ethan earle mentions. Plan includes content made from the start of production, showing the journey and important aspects of the design. Gifs and videos of the TV hint at what the viewer will see during the screening.

To be at the bottom off the instagram to show the original image used in the poster, revealing imagery used in the design. Split over 9 posts.

To be used twice throughout the feed to split the different designs up to emphasise the confidence in production that ethan earle mentions of each scene being brutally cut into the next.

Videos of HAL on the old TV that will be on during the screening, to hint at the viewer what they will see during the screening.

Just the text from the poster to act as a frame for the gifs to be displayed in as well as other designs.

Quotes from HAL during one of the most important parts of the film. To fill space in the rectangle writing frame, as not all the gifs fill the whole space. Also triggers curiosity to the viewer, or reminds a viewer who has already seen the film of the emotional weight of the film.

Gifs to be in the rectangle text frame that are original ideas for the screening, two of which will be used. Gives the viewer a sense of what the screening will be like, and reminds viewers who have seen the film of scenes from the film.

Poster to be posted at the top of the feed, covering 27 posts, emphasising the length of the poster as it resembles the obelisk.

Finalising the kaleidoscope design

Inside of the kaleidoscope uses all of the patterns.

Changed from purple to black to keep the branding consistent and look more professional.

The mirrored part of the kaleidoscope which you hold when turning it, looked rough and handmade. The patterns are the size of each side of the hexagon to wrap around this area to look more professional whilst bringing more visual consistency.

Outcome

Instagram

The outcome of the instagram is effective as it shows the identity of the project clearly with elements such as the patters, typeface and simplistic black and white style used consistently. The required information is shown as well as products made being in use and the problem with the solution clearly explained.

Kaleidoscope ticket
The kaleidoscope works well, and looks professional with a design that fits in with the whole branding of the project. It also works well as a popcorn holder to be used during the event.

Leaflet
The design of the leaflet is efficient in conveying all the information of the event. It looks professional and is consistent visually with he rest of the branding design.

instagram content

The intention of these posts are too highlight a problem with not wanting to be able to visit the cinema then explain the project as a solution. To create visual consistency with the instagram, the first slide with the problem is illustrated in a similar way to the logo using simple line work. The patterns are also integrated into the design for further consistency. The second slide with the explanation uses just text with the answer to the problem in the typeface, then the explanation in a more readable typeface to convey the information successfully.

To convey the information about the event, I made posts that have the date, showing times of the films and the place. The date has a simplistic line drawing of a watch that has the hexagon as the face, filled with the patters like in the leaflet. This communicates the information of times. The showing times is the hexagon with the patterns, labelled its what film is when. The angles of a hexagon line up with every 2 hours in a clock, giving each movie 2 hours to play. These times are clearly labelled on each corner so the viewer knows what time it start. The post that shows the place has a simplistic line drawing, for continuity, of hyde park picture course, where it will be held, with the hexagon where the door is, again, for continuity. To fill the space more, as the illustration is rather long, 'independent cinema' is written next to it in order to emphasise this point.

gif attempt

For the instagram I attempted to animate the logo as a blinking eye. I used the colours, making them go round the hexagon as the eye blinks. As the colours are decided against as the patterns work better, this gif will not be used. It was decided against the patterns being inserted and used anyway as it is ineffective as it doesn't communicate anything relevant and won't be needed for the instagram, or any other aspect of the project.

Leaflet design

When folded out the leaflet displays the information of the event, including the time place and price as well as the slogan for the project and the instagram and logo.

Scenes from the films to give people an idea of what they are like. Although this works in an informative way, it appears boring, unprofessional and doesn't link with the rest of the design of the branding.

Patterns work better as it appears more professional and unique. Has a stronger brand identity and relates to the concept of more as patterns are made in kaleidoscopes. Each pattern is matched with the film to communicate the genre, for example little miss sunshine is polka dots, which is perceived as a fun pattern, compared to get out which uses a square pattern, perceived more of a serious visual.

Removed lines for a more professional look. Increased thickness of design to fill the space more.

Added timings and removed lines for more information and professional look.